2023 - 2024

Product Launch Classifier

This new offering detects and classifies new product launches based on a retailer's transaction data.

The tool automatically filters out replacement launches such as "shrinkflation" which are a very common data problem. To do this, it identifies recently delisted products and compares them to new launches using a Large Language Model.

Afterwards, it further classifies the remaining launches into pioneers, challengers, extensions, limited editions, etc.

It has already been used in over 10 markets around the globe.